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Build foundations that survive Google's decline and thrive in AI search. 3-month engagements that transform your digital authority.
Win zero-click searches where 50% of queries end without clicking
Experimental strategies to get cited by ChatGPT and Perplexity
E-E-A-T signals that both Google and AI systems respect
Quality over quantity - 100 buyers beat 10,000 browsers
Traditional SEO is dying. Over 50% of searches end without a click. AI handles less than 1% of queries but converts at 2-6x higher rates. We build for this new reality.
Every growing business faces this choice. Which side describes your SEO strategy?
Without SpotDev
What most agencies still sell
10,000 visitors that don't convert, rankings for keywords nobody searches, reports that impress boards but not bank accounts
Agency says traffic is up 200%, Google says 50% don't click, Sales says leads are rubbish - board meetings are warfare
Content creates what they think ranks, Sales ignores organic leads, Marketing blames Google for everything
Algorithm updates tank traffic, AI eats your content, competitors suddenly dominate - panic mode activated
With SpotDev
What forward-thinking teams achieve
100 visitors who actually buy, featured snippets that build brand, reports that show pipeline impact
One dashboard everyone trusts, with attribution that proves what's really driving revenue
Marketing, Sales and Success working from the same playbook with clear handoffs and shared KPIs
Authority that survives updates, AI systems citing you as the source, competitors forced to reference you
Your choice today determines your position tomorrow. Build authority that transcends algorithm changes and thrives in the AI era.
Transform your SEO strategyGoogle traffic is declining. Over 50% of searches now end without a click. AI search engines like ChatGPT and Perplexity handle less than 1% of queries but convert at 2-6x higher rates. Your competitors are flooding the SERPs with AI-generated content whilst your traffic drops month after month.
Our ShortList™ projects build the technical excellence and content authority you need to win in this new reality - where being cited by AI matters more than ranking first, where featured snippets capture all the value, and where conversion quality beats traffic quantity every time.
We're not selling magic beans. We're selling adaptation to reality.
ShortList™ projects are intensive 3-month engagements designed to establish or protect your digital presence in an era where traditional SEO metrics no longer tell the full story. We focus on building unshakeable foundations that work across all discovery channels - not just Google.
Each project addresses the reality that ranking isn't enough anymore. You need to be the cited source in AI responses, the featured snippet that captures zero-click value, and the trusted authority that converts the fewer, higher-quality visitors you'll receive.
Built for where search is going, not where it's been.
When 50% of searches end without a click, you need to win the impression battle. We optimise for featured snippets and knowledge panels that capture value even when users don't visit your site.
Experimental strategies to improve how ChatGPT, Perplexity, and Claude perceive and recommend your business. First-mover advantage in a rapidly evolving landscape.
100 visitors who buy beat 10,000 who browse. We focus on attracting and converting high-intent searchers, not inflating vanity metrics that don't impact revenue.
Build E-E-A-T signals and thought leadership that survive Google updates and position you as the primary source in your category across all platforms.
Intensive 3-month engagements designed for the new search reality
90 days
Protection and recovery for urgent SEO needs. Stop the bleeding and establish foundations quickly.
Businesses planning website migrations, recovering from traffic drops, or needing to establish SEO foundations quickly. Won't transform you into an SEO powerhouse, but will protect what you have.
3 months
Complete authority foundation across all discovery channels. Build presence that transcends Google.
Ambitious B2B companies ready to face reality. You understand traditional SEO is changing, willing to experiment with AI search, and want authority that transcends any single platform.
3 months
Market leadership positioning. Become the default source cited by AI systems and featured in knowledge panels.
Category leaders and ambitious challengers competing against established players. Need to leapfrog competition by playing a different game focused on authority and trust.
Enhance any package with these specialised services
YouTube optimisation, video schema markup, and cross-platform video content strategy to capture video search traffic.
Multi-market expansion with hreflang implementation, localised content strategy, and region-specific authority building.
Product schema, category optimisation, and shopping feed optimisation for maximum product visibility in search results.
Rapid response for algorithm penalties, negative SEO attacks, or sudden traffic drops with emergency intervention protocols.
Extended AI search optimisation experiments across additional platforms and advanced prompt engineering for AI visibility.
Advanced tracking implementation, custom reporting dashboards, and data visualisation for complex attribution models.
Most agencies will sell you keyword rankings and traffic promises.
We'll tell you the truth: search is changing, and you need to change with it.
ShortList™ projects aren't easy. They require facing uncomfortable truths about your current position. They involve experimental approaches that might fail. They measure success differently than you're used to. But they're built for where search is going, not where it's been.
The landscape has already changed. The question is: will you change with it?